What a small business owner must be …

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To be a solo or small business owner and entrepreneur in today’s marketplace we need to have certain characteristics to be successful. Owning a business is not easy! If you find that you do not have the following you need to find how to get these things fast or risk failing at what you have set out to do.

Usually, there is a lack of funds and skills necessary for total success initially. Business takes time to happen. To get the return on investment also takes time and a lot of energy. If you put the right people around yourself you will achieve much faster than those that do not. In fact, without these things, you more than likely will not achieve the outcome you are looking to have.

Related: “Are you in the right business for you?”


Here is my list of attributes that I believe are necessary for a small business owner to succeed. Theyare in no particular order as they are all needed from my perspective.

You MUST be:
COURAGEOUS … as a solo entrepreneur myself I realised that this was one of the most important factors in owning a business. Your quality of mind and spirit will enable you to face difficulty, danger and pain without fear. Use your heart as the source for your emotion and beliefs as this is what willsupport you to overcome others negativity and criticism as there will be some along the way.

You MUST be:
RESILIENT … without resilience you will not make the grade. You need to have ‘stickability’ and keep going when the going gets tough, as it will! Your ability to return from adversity and to bounce backwith show who you are and what you are made of!

Related: “WHY Resilience is Important in Relationship Building”

You MUST have:
INTEGRITY …. adhering to your moral and ethical principles, your soundness of moral character and your honesty makes you who you are. Your word is your bond. Business was once done on a hand-shake and unfortunately, this is no longer a viable way to do and create a business.

You MUST be:
ACCOUNTABLE... being accountable to yourself, your clients and your friends is a must. If you say that you will do something or be somewhere, you must! Be answerable for your actions and your business.

You MUST be:
RESPONSIBLE … you must be responsible for your part in the business. It belongs to you and you give the final okay to anything that happens. You make the decisions and are the rational thought behind everything that happens. As a business owner you must be reliable and dependable in all areas of your business dealings.

You MUST be:
RELIABLE … what you say you will do, you do! Your reliability in all areas of life makes you who you are. If you are not seen to walk our talk, your clients will not stay around for long. You MUST underpromise and over deliver. A business owner must be relied on and trusted and be seen as dependable in all achievements, accuracy and honesty.

You MUST be:
TRUSTWORTHY … being deserving of others trust and confidence is a gift. You must be seen as dependable and reliable in everything you do.

You MUST be:
ADAPTABLE … being able to adapt and adjust to different scenarios and conditions is a must for your business to be successful. It is important to be like the willow tree. Have your roots (foundations) soundly grounded with your trunk and branches flexible so as to be able to weather any storm.

You MUST be:
OPTIMISTIC … without optimism it is impossible to be successful. To succeed you need to be able to see the positive side of your business, understanding that there will be and are continual challenges which are the opportunity for you to learn and grow. Become the positive force that drives your business forward.

So, I now ask you, are you these things above?

If so, congratulations.
If not, it is time to work on the things that need changing. Self-reflection is important here too. If you have not done any personal development it is time to start. Understand you and what you stand for and who you are seen as in the marketplace. Would you buy you and your service and or product?

Business is time-consuming. Initially, it is not a 9 to 5 activity. It requires you to do what has to be done, with or without pay! If you do not love what you do then it is time to let it go. If you have a business that is your passion and you are prepared to do what it takes to make it happen, you can only be successful.

What success means to one person is different to what it means to another!

WHY have you created the business you have? Is your ‘why’ strong enough for you to make it happen? Are you prepared to do whatever to create the success you want as a person?

These are all important questions to ask yourself. If you are clear about your WHY for your business you will find that it will FLOW and you will gain what you set out to gain!

I wish you and your business every success, whatever that means to you personally.

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